As the dust settles and the excitement caused by Google's AdSense gives way to
the normal, everyday routines of old, it's time to put some serious thought into
how you can "milk this cash cow" on your own web site.
For the past couple months AdSense has dominated forums, discussions, and
newsletters all over the Internet. I've heard tales of fabulous riches to be made
with AdSense, but up until now I've been admittedly skeptical of placing
someone else's ads on my pages.
Why? In short, I didn't like the idea of losing even a single visitor to another
site.
The key to success with AdSense is to place your ads on pages that receive high
traffic for high demand keywords. The higher the cost-per-click to the
advertiser, the more you will receive per click from your site. It doesn't pay to
target low cost-per-click keywords and place them on pages that don't receive
hits.
Instinctively, my mind drifted to horrible images in which my homepage was
buried in little ads promoting other people's services. . .
Then I thought of what's proving to be an excellent idea on my first AdSense
page. By placing my first AdSense link on a page that offers free ebooks related
to marketing, I successfully blended a mix of two major factors for overall
success.
1. Target high traffic pages on your site.
I checked my logs and discovered many of my visitors take advantage of
the free affiliate marketing resources and ebooks offered on my site.
Hmm...
2. If possible place AdSense links on pages that produce little or better yet,
no profit.
By placing AdSense on a free resources page I have drastically reduced
the amount of potential customers lost to other sites. Bingo!
End result? A high traffic page producing a minimal amount of revenue. Sounds
like a perfect opportunity to pick up some extra cash with AdSense.
This is especially rewarding to informational sites that focus their efforts on
delivering powerful affiliate link free content to their visitors. Now they can gain
a return on their services.
By no means is AdSense a perfect program, but, I've yet to stumble across a
program that didn't have room for improvement in one category or another. My
main gripe concerning AdSense is the inability to determine the profitability of a
chosen keyword. competitive, high demand keywords will undoubtedly generate
larger commissions, but the exact number is withheld by the big 'G'.
Google promises to update AdSense frequently, tweaking and polishing in order
to maintain their 'squeaky-clean' image. Who knows, maybe some day we'll see
AdSense add a 2nd tier? Can you imagine the smiles on the faces of webmasters
around the world as they sign sub-affiliates and double, triple, quadruple etc...
the amount they earn from AdSense!
One particularly handy feature available with AdSense is the ability to filter out
up to 200 urls. This gives you the option of 'blocking' spammy low value offers
from your pages as well as competitors to your site.
The possibilities are limitless, yet looming on the edge of my consciousness is
the fear that one day someone will find a way to exploit this 'golden goose' and
force Google to crack down (much like the pay-per-click affiliate programs of
old.). For now they enforce a strict anti-spamming policy, anyone found to be
spamming their own links or abusing AdSense by other means will find their
AdSense privileges terminated. My advice is quite simple...
Hop on the AdSense bandwagon while you can at:
http://www.google.com/adsense
About The Author A complete explanation of how you can make money with
AdSense can be found at:
http://www.smokesoft.net/adsense.html
Adam Buhler is the author of the Internet Marketing newsletter Affiliate Secrets.
He is offering a free trial copy of what's being called the BIBLE of selling on
the net, "Make Your Site SELL!" for a limited time to anyone who subscribes at:
http://www.smokesoft.net/newsletter.html This article may be reprinted for use
in newsletters or websites provided the
resource box is kept intact. Email notice of intent to publish is appreciated

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The truth about Google’s Adsense program is that it is amazing. It’s the greatest
affiliate program ever invented. There is no affiliate program that even comes
close. If you are not using Google’s Adsense, you’re truly missing out on a great
opportunity. I’ve tried several other affiliate programs, and the only one that is
creating revenue even close to Google’s, is the Amazon.com affiliate program.
Amazon.com’s affiliate program pays 5% commission and up for shipped
products. It’s not really clear how Google pays you, but let me tell you it seems
very fair. They do not pay per clicks, leads, or click throughs; they have a secret
formula that no one will tell. But trust me it works. I was making pennies off of
clicks monthly, until I joined Google. Then the pennies became dollars.
Here are some basic tips for signing up with Google’s Adsense program.
Tip # 1 If you search multiple websites in different categories you’ll find one
thing in common. Almost all of them have Google ads and nothing else. This is
because most other programs are a waste of time. Don’t take my word for it.
Try other programs, but don’t skip Google’s Adsense.
Tip # 2 Google’s search spiders are so specific, that the ads that appear on each
page correspond exactly to some element of that page. Therefore, having ads
from other companies is not a good idea.
TIP # 3 You can place text, image, banner ads and even a search box that will
earn your company revenue. Do not place a search box from another company
on the same page as Google’s search box. They may stop working with you.
In summary, the Adsense program is a great way to make revenue, has
incredibly targeted ads and don’t use other search boxes on the same page as a
Google search box. If you have any questions about Google’s Adsense program,
you can email me at tech1@techpizza.com
Shawn Ventura is the CEO of http://techpizza.com. He lives with his family in
New York, and is a freelance technology writer.
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